Product Designer | Prototyping · User research · Design leadership

Hi, I’m Annie.

I design and lead interactive products, from VR games to a theme park attraction. My favorite moments at work go like this: we have an idea, we put it in front of the people we’re making it for, we learn and iterate, and then we bring it to life.

What I’ve been doing

For the past three years, I was Design Director on a flagship interactive attraction opening in spring 2027. I got to set the product vision and lead a team of 25+ designers, engineers, artists and producers from first concept all the way to installation. Along the way, we ran more than 300 playtests! All that testing paid off: by installation, we could predict how riders would play, so the gameplay experience worked almost from the very first ride. It’s still one of my proudest moments.

Before that, I designed and shipped three VR/MR titles for Meta Quest at Schell Games.

Before games, I led an early-intervention platform that helped families and clinicians support children with autism, and produced a documentary that hospitals still use to train their staff.


Skills

– Product: vision and roadmap, prioritization and scoping, requirements, stakeholder alignment

– Research: playtesting, A/B testing, user journey, usability studies, data analysis

– Design: UX and interaction design, user flows, rapid prototyping

– Communication: visual documentation, presentation decks, video editing and animation

– Tools: Figma, Jira, Confluence, Miro, Excel, Unreal Engine 4 & 5, Unity, Claude, Gemini

How I work

– Start with users: My background is in psychology, and I test early and often. Real behavior beats assumptions.

– Decide with Date: I turn playtest results into trends, priorities and trade-offs, and use AI tools to speed up the analysis.

– Make complex ideas clear: Visual design docs, flowcharts and animated breakdowns get teams and stakeholders aligned quickly.

– Bring teams together: I connect design, engineering, art and client stakeholders so each side can do its best work.